If you have been researching the topic of online marketing, it’s just a matter of time before you’ll come across the phrase Search Engine Optimization (SEO). In this article, you’ll learn what SEO is and why you should employ it.
SEO – What Is It?
SEO is the process of optimizing a website to rank higher in organic search results for a set of keywords. Through improvements to your site, SEO tries to increase both the quantity and quality of visitors.
To achieve this, it’s essential to pay attention to links, keywords, site speed, mobile friendliness, interactivity, and page content. Contrary to what some people believe, stuffing pages with keywords is not SEO. In fact, search engines have long patched such a tactic, and it will likely cause your site to get penalized.
Experts agree that satisfying customers is equally as important as following search engines’ recommendations and best practices in order to achieve a high ranking. The core of effective SEO is anticipating client intent, recognizing what kind of content they would like to view, and giving them the best options. You can learn more about your audience and buying habits while expanding your company’s sales channels.
Why You Need SEO
Increases Your Bottom Line By Increasing Traffic
According to BrightEdge Research, 53% of all website visitors use search engines. And, 60% of marketing firms claim that consumers who actively use search engines provide the best leads. This is according to HubSpot Research.
Ranking on Google’s first page is crucial to attracting customers.
If you can make it to the top, you’ll get twice as many clicks as the second-placed site. More importantly, the traffic quality you get is much higher than other traffic sources.
Increases Brand Awareness
Apart from direct sales, increased brand awareness is another byproduct of higher search engine ranks. As your rankings go higher and higher, the clicks grow at a near-exponential rate.
Even if your potential customers don’t click on your site, seeing it at the top of the search engines will increase their brand awareness. If you’re competing with other firms for certain search terms, this is very significant.
You’d want to be in people’s minds when they think about a product or service that is in line with your business. One way of doing this is to raise brand awareness among your potential customers.
Forces Your Website To Focus On User Experience
Nowadays, user experience plays a major role when it comes to SEO. You have to keep in mind that search engines also have a goal, and that is to ensure that they point the users to useful, pleasing, and intuitive websites. Otherwise, it’s similar to pointing a friend to a bad recommendation.
As a result, you will have to work on the user experience of your website, and you can’t just put it off anymore if your ultimate goal is to rank high in the search engines.
Bottom Line
SEO is a vital part of online marketing for any business that wants to compete on the Internet. If there’s only one thing you can take away from this site, then its SEO will bring in high-quality traffic that will increase your bottom line.