Internet Wonders Ezine

Video Marketing Strategy

We all recognise that there's not a rather more dramatic way to join with your would-be patrons than to chat with them eyeball to eyeball. Since, that isn't always possible, particularly with web business, a video can do that job for you. Video is wonderfully private, and at the very same time engaging. Video selling is the right way to hold your clients attention. Video is a fresh and hot sort of subject material, yielding strongly competitive results re search website optimization.

Here, we are going over a 3-step course to start up with making a basic video online marketing system, that might considerably help you to build your business.

Step 1 - How It's Possible To Get Videos On Your Site

You have 2 decisions to get video on your internet site : host the video yourself or select a third party to cause it to happen for you. It is suggested to choose a 3rd party to host your video, as hosting yourself involves a lot of technical resources to hand.

For deciding on 3rd party platform, options are totally open : you can make a selection from YouTube, Fligz, and Brightcove, and so on.

Step 2 - Outlining THE VIDEO Promotional Strategy

Now that, you have decided techniques to get video on your website, the 2nd step will be to select if you want to host the video on your web sites, the video-sharing internet pages or both. Everyone knows that sites like YouTube, DailyMotion etc get a large amount of traffic, so posting your mpegs on those internet sites means plenty of coverage. But there are disadvantages too ; the video clips are viewed on their web-site, not yours. What can be done is to put mini videos on sharing web-sites and detailed ones in your internet site.

This would provoke users to come to your internet page and view the video in its totality.

Step 3 - Optimising

There are several methods to optimize your video web based promoting system.

Showcase your brand thru the video ; give serious names to your video files for better search engine positioning ; put captions to your mpgs and create engaging content.

Article marketing has been really good for me and my list and my web site and my business. That is a pretty strong (although incorrect grammatically) statement, but I am a real big believer in article marketing. It has been the difference fro me - and I think that if I had not found article marketing, I probably would not be fulltime online today, but that is really a different story for a different day.

There are two ways to article market, and although they work together synergistically, I think that when you are just starting out, you should choose one and focus on it so that you get really good at it. Then once you know what works and why, from first-hand experience, then you can try the other form.

So what are they? Here is the first one: write and submit articles for the purpose of getting rank-increasing backlinks to your web site. The theory is that when you have lots of backlinks to your web site, the search engines rank you higher, because they assume that you must be popular. To do this, you need backlinks from a lot of sites - not a lot from a few sites. So to do this best, it is better to submit 1 article to 500 sites than to submit 500 articles to one site. So if you are going to do this, write one article, then submit it to as many article directories as you can find online. Vary the text of the live link you put in the bio, so that the search engines don't think you are spamming.

The second one is to article market for direct traffic. Now the way to do this is, instead of try to get your own high ranking in a little-known keyword, use the article directories (there are about 3) that have page ranks of 5 or more. So you will limit yourself to just submitting to 5 article directories, or a few more, and write multiple articles. So the idea here would be to write 500 articles and submit them to 5 directories, versus the opposite approach in the first way I mentioned earlier.